Thursday, November 16, 2006

Dell Losing PC Market Share - Improving On Margins


Six months ago, then global PC market share leader Dell, Inc., was taking a beating from Wall Street sell-side analysts for its declining margins and profits. As a result, shares traded for as low as $19 - a five-year low. Since share prices bottomed in July, they are up more than 20%. The reason: Dell is now focusing on profits as opposed to gaining market share. And while the company has fallen out of 1st place in global PC market share - replaced by rival Hewlett-Packard - the company's margins have started climbing again, as has the average price-per-unit of PC sales. Analysts have taken note and several have recently upgraded the stock's rating. Last week, UBS upgraded Dell to "neutral" from the equivalent of a sell rating, and upped its 12-month target price. Goldman Sachs also removed Dell from its list of sell targets and upgraded it to neutral, due to more disciplined product pricing at the company. While some skeptics remain, the overall tide seems to be turning favorably for Dell.

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